Overview

Concepts in Storytell aren’t something you have to build—they emerge from your content. As you upload files or import data, Storytell analyzes everything behind the scenes to identify meaningful patterns: recurring names, topics, projects, and more. These patterns become "Concepts," giving you a structured way to view and interact with scattered knowledge.

How It Works

1. Entity Detection Across Files
As soon as files are uploaded, Storytell scans for recurring terms and phrases that appear to hold meaning. These can be company names, product lines, key people, or abstract themes like "launch strategy."

2. Relevance Engine
Storytell doesn’t just pick up every repeated word—it evaluates context. A name that appears across multiple decks and transcripts is more likely to become a Concept than a one-off mention. It also takes note of proximity to other important ideas to determine if there’s a relationship worth surfacing.

3. Concept Creation
Once a theme or entity reaches a relevance threshold, Storytell automatically turns it into a Concept. This includes:

• A title (based on the name or phrase)

• A summary

• A list of source snippets from across your files

• Links back to the original documents

You’ll soon be able to trace where each insight came from, making it even easier to validate, reference, or dive deeper into the context.

4. Continuous Enrichment
Every time you add new content to Storytell, existing Concepts are re-evaluated. New information gets added to the right Concept automatically, ensuring your view is always up to date without you lifting a finger.

Note: If you delete a file from Storytell, any references from that file will also be removed from the relevant Concepts.

Concepts aren’t just smart—they’re self-starting. Just bring your data, and Storytell does the rest.