How to create custom Concepts
Create a Concept around what you care about and let Storytell gather the context for you.
Written By Patrick Intervalo
Last updated 14 days ago
Overview
Not every important idea in your project is automatically surfaced. Sometimes, you already know the theme, initiative, or topic you want to track.
Custom Concepts let you define exactly what matters.
Simply give your Concept a name and a description, and Storytell will scan your entire Project to find all relevant snippets across your files. It then brings those pieces together into one unified Concept view.
When to define a custom Concept
Use a Custom Concept when:
You want to track a specific initiative, campaign, or product
You care about a recurring theme across multiple documents
You need to monitor how a topic evolves over time
You want to group related ideas under a single lens
If it matters to your work, it can be a Concept.
How to define a custom Concept
Go to the Concepts section of your Project

Click Define Custom Concept on the upper right part of the Concepts window

Add a Name
Add a clear Description explaining what this Concept represents
Save by clicking on Create Concept

Once created, Storytell will:
Scan your Project for relevant content
Pull together matching snippets
Continuously evaluate new uploads and add relevant context
Your Concept becomes a living, evolving knowledge hub.
What makes a good description?
The clearer your description, the better Storytell can identify relevant information.
Helpful descriptions:
Explain the scope of the topic
Clarify what should be included
Mention key themes, language, or context
This gives Storytell enough context to find meaningful matches across your files.