How to create custom Concepts

Create a Concept around what you care about and let Storytell gather the context for you.

Written By Patrick Intervalo

Last updated 14 days ago

Overview

Not every important idea in your project is automatically surfaced. Sometimes, you already know the theme, initiative, or topic you want to track.

Custom Concepts let you define exactly what matters.

Simply give your Concept a name and a description, and Storytell will scan your entire Project to find all relevant snippets across your files. It then brings those pieces together into one unified Concept view.

When to define a custom Concept

Use a Custom Concept when:

  • You want to track a specific initiative, campaign, or product

  • You care about a recurring theme across multiple documents

  • You need to monitor how a topic evolves over time

  • You want to group related ideas under a single lens

If it matters to your work, it can be a Concept.

How to define a custom Concept

  1. Go to the Concepts section of your Project

  2. Click Define Custom Concept on the upper right part of the Concepts window

  3. Add a Name

  4. Add a clear Description explaining what this Concept represents

  5. Save by clicking on Create Concept

Once created, Storytell will:

  • Scan your Project for relevant content

  • Pull together matching snippets

  • Continuously evaluate new uploads and add relevant context

Your Concept becomes a living, evolving knowledge hub.

What makes a good description?

The clearer your description, the better Storytell can identify relevant information.

Helpful descriptions:

  • Explain the scope of the topic

  • Clarify what should be included

  • Mention key themes, language, or context

This gives Storytell enough context to find meaningful matches across your files.